Our standard is higher
than the market's.
Every competitor lets anyone with a license get listed. We verify.
How we vet every therapist.
1
Application review
Credentials, training, specializations, and scope of practice.
2
License verification
Authenticated directly with state licensing boards. Active status confirmed.
3
Insurance verification
Current professional liability insurance confirmed. Lapsed coverage: immediate delisting.
4
Testimonial review
Minimum 2 client testimonials reviewed for authenticity and content.
5
Professional assessment
All submitted materials reviewed by a licensed mental health specialist.
6
Ethics commitment
Written agreement to CounselorFit’s code of professional conduct.
7
Ongoing monitoring
Continuous client feedback collection. Concerns trigger immediate review.
Who cannot be listed.
- Unlicensed practitioners of any kind
- Therapists with lapsed or suspended licensure
- Practitioners without current professional liability insurance
- Providers with unresolved ethics board complaints
How we compare.
| CounselorFit | Psychology Today | BetterHelp | |
|---|---|---|---|
| License verified | ✓ With state board | Self-reported | Self-reported |
| Insurance verified | ✓ Document required | No | No |
| Client testimonials | ✓ Reviewed | Optional | No |
| Ongoing monitoring | ✓ | No | Disputed |
| Outcome tracking | ✓ Planned | No | No |
BetterHelp has faced documented criticism for vetting standards. This table reflects publicly available information as of 2026.